jeudi 31 mars 2011
Constructing The Other (7)
¶ 16:57 
‘PLAYBOY’
‘ENTERTAINMENT FOR MEN’
‘THE PROVOCATIVE ART OF BODY PAINTING’
MARCH 1968
‘PLAYBOY’ is an American men’s magazine famous for its sexy women’s pictures on the front cover. This edition of March 1968 resumes perfectly the magazine’s principle: a naked woman seductively stares at the reader, inviting him to literally play with her (in this example, the game is explicit). Her hairdressing is fashionable to the time; her provocative glance is highlighted by wide-opened and made-up eyes. Smiling, she is biting a brush showing an unfinished painting game on her back skin. Her gestures and attitude is purely provocative, therefore attractive.
Each single elements of this front cover are linked together: the title ‘ENTERTAINMENT FOR MEN’ perfectly matches with the visual, the headline ‘THE PROVOCATIVE ART OF BODY PAINTING’ describes it and bring the topic of this Playboy’s edition.
Playboy’s magazines are definitely read by men. Everything presented on this one proves it, especially to put a naked woman to make the readership reading. It is interesting to compare the 1968 edition and the 2007 edition, that is to say almost 40 years after : a naked woman too, having the same position and the seductive attitude. So men are still exactly attracted by the same things, as 40 years before and will certainly be the same during more than 40 years after now.
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